Imagine a world where only the people you want to see your ad actually see it, where you only pay if your ad is viewed. With the old style classified ads in newspapers and magazines you had little control over who got to see your ad. OK, you could advertise in the business section of a national publication if you had a business related product or service but all your costs were upfront and testing on a small scale could become rather costly until you found a successful ad.
With the introduction of Google Adwords the old advertising model has been turned on its head. You now decide at the start how much you are willing to pay each potential customer who views your ad and determine the size of your daily budget.
It doesn't stop there though, you also get to decide where in the world you want your ads shown. This can be as local as your own home town or as wide spread as the entire world. But before you dive straight in and blow your adverising budget there are a few ground rules to learn and a little bit of research to do.
Learning to use Google Adwords can lead to a profitable home business and a new career. In order to help adword newbies Google have devised a free professional training programme which is a real Godsend.
Advertisers place their ads on Google's network so that they appear for targeted search engine keywords within Google's search results (and the search results of Google's partners). This is on web content pages that accept Google ads. In most cases, advertisers don't pay anything unless their ad appears and someone clicks it.
The Google AdWords program has been wildly successful and is the online advertising outlet of choice for millions of advertisers.
AdWords is a trademark of Google and is an online advertising program that allows anyone who follows Google's rules and program regulations to create display ads within search. Signing up for AdWords is free. Advertisers pay when their ads are clicked.
Google offers free training in using and getting the most from AdWords. Trainees can choose to become certified Google AdWords Professionals by completing the program, passing the AdWords written test, and successfully managing an AdWords campaign with a budget of at least $1,000 over a period of three consecutive months.
Certified Google AdWords Professionals may then choose to offer AdWords services to others, as part of an Internet marketing services home business.
Ads managed through AdWords may be displayed within Google's own search results or within the search results of several search engines with which Google partners. Advertisers set the amount of their budget per day and the maximum they are willing to pay per click for each keyword. The AdWords program then automatically stops displaying ads when budget limits are reached.
Where your AdWords ads end up on a search results page is dependent on your bid per click and your Quality Score.
Offering Google AdWords professional services to other businesses can be a lucrative home business that allows you to work from home. Using AdWords can get exposure for your business with an easy to use, easy to manage and easy to track system of online advertising.
Google offers two versions of its AdWords program - Starter and Standard. Google recommends the Starter edition for novices. Advertisers may upgrade from Starter to Standard AdWords editions at any time.
Tuesday, May 11, 2010
Tuesday, May 4, 2010
The Importance Of Solitude When Marketing On The Internet
Marketing on the internet can be a very fast pace environment with constant change and challenges. Working online from home can even add a few additional distractions you would not normally encounter in a 'normal' work environment. The phone ringing off the hook, kids playing and the neighbor at the door make it tough to maintain focus. With all that said it is easy to understand how important solitude can be for online entrepreneurs. However finding peace and tranquility can serve a much greater purpose for entrepreneurs than just rest and relaxation. In fact finding solitude FROM your work can be one of the most productive things you can do FOR your work.
Here are 3 major work benefits all online entrepreneurs can experience by gaining separation from their work and retreating into a state of peace and quiet.
Reflection
By gaining space or distance from distractions and work that requires our focus allows you to 'reflect' back upon the recent experiences of the day. This peace and tranquility encourages you to look at things more objectively to determine what went right or wrong and why. This is important so that we learn from our mistakes and triumphs thereby giving us a more 'productive' direction in our work. We want to duplicate our success and avoid any needless failures.
Stimulates Creative Thinking
Escaping the regimentation of the work environment and experiencing a more relaxed state of mind encourages thinking outside the box. Our minds are no longer 'required' to remain focused on the tasks at hand. We are now more likely to consider options in a more liberal 'what if' kind of way leading to more experimentation.
Problem Solving
When reflecting upon the 'events of the day' in a more relaxed and unfocused manner we can now 'uncover' and focus upon making improvements or problem solving. Being immersed in a work environment involves many 'planned activities' that require our focus. By gaining separation from this atmosphere we can now devote more focus on those things that did not go according to plan. It is always how much easier to solve problems when you are able to fully concentrate on them.
Marketing on the internet involves a whirlwind of activities that all occur in an environment of constant change. Considering that many marketers are working online from home the distractions have a tendency to increase. These changes and distractions create many challenges for online entrepreneurs. The need to find solitude is especially important under these conditions but not just for rest and relaxation. The 3 benefits discussed above show how entrepreneurs can use a state of peace and tranquility to actually help their business grow. Strange how finding solitude from your work can be one of the most productive things you can do for your work.
Here are 3 major work benefits all online entrepreneurs can experience by gaining separation from their work and retreating into a state of peace and quiet.
Reflection
By gaining space or distance from distractions and work that requires our focus allows you to 'reflect' back upon the recent experiences of the day. This peace and tranquility encourages you to look at things more objectively to determine what went right or wrong and why. This is important so that we learn from our mistakes and triumphs thereby giving us a more 'productive' direction in our work. We want to duplicate our success and avoid any needless failures.
Stimulates Creative Thinking
Escaping the regimentation of the work environment and experiencing a more relaxed state of mind encourages thinking outside the box. Our minds are no longer 'required' to remain focused on the tasks at hand. We are now more likely to consider options in a more liberal 'what if' kind of way leading to more experimentation.
Problem Solving
When reflecting upon the 'events of the day' in a more relaxed and unfocused manner we can now 'uncover' and focus upon making improvements or problem solving. Being immersed in a work environment involves many 'planned activities' that require our focus. By gaining separation from this atmosphere we can now devote more focus on those things that did not go according to plan. It is always how much easier to solve problems when you are able to fully concentrate on them.
Marketing on the internet involves a whirlwind of activities that all occur in an environment of constant change. Considering that many marketers are working online from home the distractions have a tendency to increase. These changes and distractions create many challenges for online entrepreneurs. The need to find solitude is especially important under these conditions but not just for rest and relaxation. The 3 benefits discussed above show how entrepreneurs can use a state of peace and tranquility to actually help their business grow. Strange how finding solitude from your work can be one of the most productive things you can do for your work.
Tuesday, April 20, 2010
Do You Want to Work From Home?
Working at home may not be for everyone, however, it does have a lot of benefits. Some people would rather stay in the comfort of their own home while earning an income. This may be because they want to stay at home with their kids or perhaps they want to avoid long commutes to and from work.
The most common reason for working from home is to be able to take care of the kids. Parents can make money to support the family while taking care of their children. Daycares and babysitters can be avoided, thus saving money on daycare costs which can be used in other ways.
Some parents may feel guilty leaving their children with someone else during the day while they are at work. Many would rather be the ones who teach their children to walk or talk and working at home would give them that opportunity.
Working at home may be the solution for those experiencing financial difficulties. Starting a home business can provide a part time income which could become a full time income in the future. Using the internet can be a cost effective way to start a business. A computer, a high speed internet connection, and desire are all that is needed to start an online business. This may be the perfect solution for those that cannot afford to invest a lot of money.
It takes desire, hard work and determination for a home business to be successful. Money is not going to just roll in without any effort. This is a common misconception and many scams exist claiming that you can become rich without doing any work. No business will succeed without some kind of work. It just is not possible or everyone would be rich.
If you want to work at home, the main thing to remember is to work hard and never give up. You must believe that you will be successful, no matter what. This may take some time, but if you persevere and stay focused, you will succeed and reap the benefits of your hard work. In his book, Think and Grow Rich, Napolean Hill states, “A quitter never wins –and– a winner never quits”. Which are you?
The most common reason for working from home is to be able to take care of the kids. Parents can make money to support the family while taking care of their children. Daycares and babysitters can be avoided, thus saving money on daycare costs which can be used in other ways.
Some parents may feel guilty leaving their children with someone else during the day while they are at work. Many would rather be the ones who teach their children to walk or talk and working at home would give them that opportunity.
Working at home may be the solution for those experiencing financial difficulties. Starting a home business can provide a part time income which could become a full time income in the future. Using the internet can be a cost effective way to start a business. A computer, a high speed internet connection, and desire are all that is needed to start an online business. This may be the perfect solution for those that cannot afford to invest a lot of money.
It takes desire, hard work and determination for a home business to be successful. Money is not going to just roll in without any effort. This is a common misconception and many scams exist claiming that you can become rich without doing any work. No business will succeed without some kind of work. It just is not possible or everyone would be rich.
If you want to work at home, the main thing to remember is to work hard and never give up. You must believe that you will be successful, no matter what. This may take some time, but if you persevere and stay focused, you will succeed and reap the benefits of your hard work. In his book, Think and Grow Rich, Napolean Hill states, “A quitter never wins –and– a winner never quits”. Which are you?
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