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Sunday, February 21, 2010

3 Questions to Ask Yourself Before Signing Up for Paid Surveys

Paid surveys are a nice and easy way to make extra income without picking up a second job. However, when it comes to determining which survey opportunities to participate in, ask yourself these three questions: Do I have to pay for it? Is this a viable business opportunity and is it long term? And what kind of cash can I realistically make? Each of these three questions will be answered in depth below and this will help you determine if the paid survey model is a good fit for you or not. Do I have to pay for it? Any legitimate survey or market research company worth a salt will not require any kind of money from you up front. You are providing them real feedback so you should not be charged. Also a survey company should have an affiliate program where again it pays you if you refer your friends and family to partake in the surveys as well. Some companies take the time to compile directories or lists and sell memberships instead. If you look into these, be sure to read some reviews on the individual service first. Is this a viable business opportunity and is it for me? Companies wanting to develop new products want to know what the consumer wants and needs in the marketplace. Before they spend any kind of major capital on development of a new product, they pour millions of dollars into market research to avoid having a product that turns out to be a total flop. Surveys take time, companies understand this, and are willing to compensate individuals for their time with a nominal amount of cash incentive. If you plan on looking for a quick buck, look else where. This business model requires some consistent effort in order to see any kind of real results. What kind of cash can I realistically make? Before you know how much you can make for each survey, you need to read the fine print. Many times companies will tell you that you earn "credits" or "points" which in turn can be converted to cash or a Visa gift card, which is treated like cash. Some companies will just give you flat out cash and usually pay out 2-4 weeks after you have completed the survey. Most of the time this is has to do with their accounting cycles. Payouts can be anywhere from $2 dollars for a 5 minute survey all the way to $20 for a 30 minutes survey and even as has as $75 and beyond. Paid surveys can help create additional streams of income that require no start up capital other than some time set aside each day of the week in order to make anything work for them. You should not have to pay for any kind of survey opportunity. You should expect to work on this consistently for the greatest gains possible. Read the fine print because not all companies give cold hard cash. By Richard Harley

Monday, February 15, 2010

Ignored Email Practices

Email is a vital communication medium in the world of internet marketing. There are no hard and fast rules for the success of mass email marketing campaigns as it is a matter of adopting some effective, yet undocumented practices. They make your message effective, attractive and inspiring to your readers. People try their best to get maximum benefits from their marketing messages but they ignore some practices due to which they may not get considerable benefits. Here are some most frequently ignored email practices which you should inculcate in your emails for effective results.

• Marketers ignore putting in links to the administration centre in their newsletter for their subscribers. There should be a link to subscribe, unsubscribe and to view the company's privacy policy. It will distinguish your email from unsolicited emails. It will also contain your street address, phone number and email address.

• You should provide 'Search Links' as your recipients may want to search for products, articles and company information from here instead of going to your website to start search.

• You should try to get more and more email addresses by providing a link like "Send to a friend" or forward to a friend etc on your website. It is a good idea to get new leads from your existing subscribers. People are more receptive to recommendations from acquaintances.

• Ask your readers to add your email address to their safe senders list. That would keep your email messages from their junk mail folders'. You should also include a link to a web version in your email because some readers don't have access to HTML clients.

• Email is fast but a telephone call is faster. You should provide your contact phone number as many buyers, salespeople and clients would like to contact you directly. In this way you don't need to wait for them to visit your website.

• You should display recipients' and senders' email addresses in the proper fields in your mass emails for credibility.

• You should provide navigation links to your website for quick and fast information. These links will also help recipients' visit various areas of your website.

• You should ask for feedback from your email reader. For this purpose you can provide an email address or a link to a form on your website. The readers can ask questions and send comments.

The cut and short of this is that you will not be able to achieve 100% effective results from your mass email marketing campaigns if you do not practice above mentioned guidelines.

Friday, February 5, 2010

Why Marketers Choose Bulk Emailer Tools


Today, information is very important for business. People exchange information quickly and in a secure manner. Email is the primary source of one to one online communication which is growing rapidly. Organizations manage email messages using various tools and mechanism although it is very challenging for IT departments to manage these systems. Therefore organizations use bulk emailer tools to send emails in large quantities. It provides for a variety of functions and control over your email list. Here are some reasons due to which such tools are preferred.

• Bulk emailers provide a package of various useful tools such as calendaring, synchronization, contact management and scheduling. You can work according to your comfort level as you have access to a complete tool to perform functions effectively. You can sort and filter your contacts according to different criteria.

• A large number of organizations operate with ineffective and outdated email tools which are a burden on their IT departments. Therefore it is beneficial to use effective email management tools to allow IT department to focus on more important issues.

• You should select bulk emailer tools which fulfill your requirements according to your business demands and needs. You may also develop custom applications to meet your specific requirements. There are many companies which offer professional email marketing services through useful email marketing tools. It is recommended to not waste your time and put your efforts towards other activities and assign email marketing tasks to professional marketing companies as it will save you a lot of money, time and energy.

• You can reduce your total cost of marketing by using effective email marketing tools. This way you don't need to arrange special hardware and software resources. Companies providing email management services charge monthly fee which is usually quite reasonable.

• The use of bulk emailer provides more control and visibility to your email management functions. You should spend your time devising ways to make more effective email marketing campaigns.

These kinds of technologies are necessary for innovation and growth of business. These tools are being used in all over the world due to their benefits and useful features. It is quite imperative to communicate with our customers, stock holders and other stake holders. It is impossible to manage email marketing campaigns manually since you may have to deal with a variety of functions and large email lists hence email management tools are quite useful.

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