Free Training For Google Adwords

Imagine a world where only the people you want to see your ad actually see it, where you only pay if your ad is viewed. With the old style classified ads in newspapers and magazines you had little control over who got to see your ad. OK, you could advertise in the business section of a national publication if you had a business related product or service but all your costs were upfront and testing on a small scale could become rather costly until you found a successful ad.

With the introduction of Google Adwords the old advertising model has been turned on its head. You now decide at the start how much you are willing to pay each potential customer who views your ad and determine the size of your daily budget.

It doesn't stop there though, you also get to decide where in the world you want your ads shown. This can be as local as your own home town or as wide spread as the entire world. But before you dive straight in and blow your adverising budget there are a few ground rules to learn and a little bit of research to do.

Learning to use Google Adwords can lead to a profitable home business and a new career. In order to help adword newbies Google have devised a free professional training programme which is a real Godsend.

Advertisers place their ads on Google's network so that they appear for targeted search engine keywords within Google's search results (and the search results of Google's partners). This is on web content pages that accept Google ads. In most cases, advertisers don't pay anything unless their ad appears and someone clicks it.

The Google AdWords program has been wildly successful and is the online advertising outlet of choice for millions of advertisers.

AdWords is a trademark of Google and is an online advertising program that allows anyone who follows Google's rules and program regulations to create display ads within search. Signing up for AdWords is free. Advertisers pay when their ads are clicked.

Google offers free training in using and getting the most from AdWords. Trainees can choose to become certified Google AdWords Professionals by completing the program, passing the AdWords written test, and successfully managing an AdWords campaign with a budget of at least $1,000 over a period of three consecutive months.

Certified Google AdWords Professionals may then choose to offer AdWords services to others, as part of an Internet marketing services home business.

Ads managed through AdWords may be displayed within Google's own search results or within the search results of several search engines with which Google partners. Advertisers set the amount of their budget per day and the maximum they are willing to pay per click for each keyword. The AdWords program then automatically stops displaying ads when budget limits are reached.

Where your AdWords ads end up on a search results page is dependent on your bid per click and your Quality Score.

Offering Google AdWords professional services to other businesses can be a lucrative home business that allows you to work from home. Using AdWords can get exposure for your business with an easy to use, easy to manage and easy to track system of online advertising.

Google offers two versions of its AdWords program - Starter and Standard. Google recommends the Starter edition for novices. Advertisers may upgrade from Starter to Standard AdWords editions at any time.